Blog > Seller Tips > How to Find The Right TikTok Influencers? Practical Guide for PH E-commerce Sellers
How to Find The Right TikTok Influencers? Practical Guide for PH E-commerce Sellers
Jayson 09 Sep 2025 10:58ENCopy link & title
TikTok is one of the biggest channels for Philippine e-commerce right now. With an estimated 62.3 million TikTok users in the Philippines, the platform reaches a massive share of online shoppers — which is why choosing the right influencer matters for online sellers.
However, there are so many influencers on the market that sellers are dazzled. How can we efficiently screen out high-quality, authentic influencers who are willing to promote products? Below are clear, actionable steps you can use today to find, test, and scale influencer partnerships that actually move the needle for sales.
Want to manage multiple TikTok Shop accounts at the same time?
Vist our website to know more 👉 BigSeller ERP
① Leverage the influencer pool in the official store backend
The TikTok store backend includes a built-in "Find Creator" feature, which is a true treasure trove for brands! You can directly view influencer sales data from the past 30 days:
Benefits: Transparent data, and you can directly invite influencers to collaborate with you in one click, maximizing efficiency
② Keyword search method (Suitable for small businesses starting out)
Search directly for category keywords on TikTok, for example:
beauty / fashion / makeup / skincare
tiktokshop / tiktokshop review
tiktokshopfinds / sham
tiktokshopbacktoschool / falldealsforyou (use the "Big Sale" tag)
Suitable for: Quickly finding influencers who can influence your products.
Note: This method requires browsing each profile and manually organizing their contact information. It's best for those on a limited budget who are willing to spend time carefully screening.
③ Leverage your competitors' influencer lists
Smart sellers are using reverse engineering to identify competitors. Numerous third-party tools are available that can directly reveal a competitor's influencer partnerships, such as: Fastmoss, EchoTik, etc.
Advantages:
One-click export of influencer collaboration data and contact information
Bulk emailing and establishing connections saves time and effort
④ Leverage influencer social networks to discover leads
Influencers are often friends with one another. Sellers can set up a referral incentive system, asking existing influencers to refer new influencers.
Pay attention to the interactive comments section under influencer videos; many potential partners are hidden there!
This is suitable for those who already have a network of influencers and want to leverage word-of-mouth to expand their reach.
A quick vetting checklist you can use on every profile:
Engagement > Followers: Take a look at recent posts' likes, comments, and shares. A creative with 20,000 followers and a consistent 10-15% engagement rate frequently surpasses a 200k account with 0.5% engagement. (Engagement rate = (likes + comments + shares)/followers × 100.)
Comment quality: Are comments real conversations or spam/one-word replies? Real discussion indicates an active, trusting audience.
Content quality and integration: Examine previous brand deals – were products naturally integrated, or were the posts "salesy"? Authentic-style integrations perform better on TikTok.
Audience authenticity: Request audience nation breakdowns and recent story/post stats; marketplaces and agencies can supply this information. If many of your followers are not from the Philippines (and your purchases are local), your results will suffer.
Sellers can conduct a single-post test or a 7-day UGC mini-campaign with trackable promo codes and UTM links. Before scaling, measure your reach, CTR, and actual sales.
TikTok provides a tremendous opportunity for Philippine sellers—but only producers with the correct audience fit and authentic content can convert. Use data (audience size, engagement, test outcomes), begin small, and develop relationships that provide measurable sales.
Besides, for TikTok Shop sellers who want to operate more than 1 store or platform, BigSeller is perfect free tool designed to to grow your business.
However, there are so many influencers on the market that sellers are dazzled. How can we efficiently screen out high-quality, authentic influencers who are willing to promote products? Below are clear, actionable steps you can use today to find, test, and scale influencer partnerships that actually move the needle for sales.
Want to manage multiple TikTok Shop accounts at the same time?
Vist our website to know more 👉 BigSeller ERP
Where to Find TikTok Influencers？
① Leverage the influencer pool in the official store backend
The TikTok store backend includes a built-in "Find Creator" feature, which is a true treasure trove for brands! You can directly view influencer sales data from the past 30 days:
- GMV
- Orders
- Video Views
- Influencer Type
- Gender Ratio of Followers
Benefits: Transparent data, and you can directly invite influencers to collaborate with you in one click, maximizing efficiency
② Keyword search method (Suitable for small businesses starting out)
Search directly for category keywords on TikTok, for example:
beauty / fashion / makeup / skincare
tiktokshop / tiktokshop review
tiktokshopfinds / sham
tiktokshopbacktoschool / falldealsforyou (use the "Big Sale" tag)
Suitable for: Quickly finding influencers who can influence your products.
Note: This method requires browsing each profile and manually organizing their contact information. It's best for those on a limited budget who are willing to spend time carefully screening.
③ Leverage your competitors' influencer lists
Smart sellers are using reverse engineering to identify competitors. Numerous third-party tools are available that can directly reveal a competitor's influencer partnerships, such as: Fastmoss, EchoTik, etc.
Advantages:
One-click export of influencer collaboration data and contact information
Bulk emailing and establishing connections saves time and effort
④ Leverage influencer social networks to discover leads
Influencers are often friends with one another. Sellers can set up a referral incentive system, asking existing influencers to refer new influencers.
Pay attention to the interactive comments section under influencer videos; many potential partners are hidden there!
This is suitable for those who already have a network of influencers and want to leverage word-of-mouth to expand their reach.
How to evaluate influncers (don’t trust followers alone)？
A quick vetting checklist you can use on every profile:
Engagement > Followers: Take a look at recent posts' likes, comments, and shares. A creative with 20,000 followers and a consistent 10-15% engagement rate frequently surpasses a 200k account with 0.5% engagement. (Engagement rate = (likes + comments + shares)/followers × 100.)
Comment quality: Are comments real conversations or spam/one-word replies? Real discussion indicates an active, trusting audience.
Content quality and integration: Examine previous brand deals – were products naturally integrated, or were the posts "salesy"? Authentic-style integrations perform better on TikTok.
Audience authenticity: Request audience nation breakdowns and recent story/post stats; marketplaces and agencies can supply this information. If many of your followers are not from the Philippines (and your purchases are local), your results will suffer.
Sellers can conduct a single-post test or a 7-day UGC mini-campaign with trackable promo codes and UTM links. Before scaling, measure your reach, CTR, and actual sales.
Conclusion
TikTok provides a tremendous opportunity for Philippine sellers—but only producers with the correct audience fit and authentic content can convert. Use data (audience size, engagement, test outcomes), begin small, and develop relationships that provide measurable sales.
Besides, for TikTok Shop sellers who want to operate more than 1 store or platform, BigSeller is perfect free tool designed to to grow your business.
BigSeller is the ultimate FREE e-commerce ERP for Southeast Asian sellers, designed to supercharge your business. Streamline everything in one place—from product listings and order processing to inventory management, financial tracking, and automated operations.
Vist our website to know more 👉 BigSeller ERP
Vist our website to know more 👉 BigSeller ERP
BigSeller-Blog Senior Writer: Jayson
Sir Jayson has worked in well-known e-commerce companies such as Shopee and TikTok Shop, helping hundreds of sellers to deepen their e-commerce industry, expand their business, and eventually become high-quality sellers.
