How Lazada’s Fair Trading Policy Impacts Your Store Health?
Jayson 14 Aug 2025 12:13ENCopy link & title
As the e-commerce industry continues to develop, various fraudulent and irregular behaviors are emerging one after another. In this context, Lazada has a zero-tolerance approach to any type of fraudulent activity and therefore has a Fair Trading Policy in place to ensure transparency in enforcement actions.
The Lazada Fair Trading Policy sets clear rules to prevent fraud, misrepresentation and counterfeit listings across Lazada’s marketplace — and it’s one of the fastest ways a seller can lose visibility, funds, or even their account.
Vist our website to know more 👉 BigSeller ERP
Scope: The Fair Trading Policy focuses on fraudulent activity, false listings, counterfeit or unlicensed items, and transaction manipulation. Lazada monitors seller behavior and takes corrective action when violations occur.
Quick fact: Lazada takes fair-trading violations seriously; action may include product lockout, noncompliance points, payment delays, and account restrictions. These are automated and manual actions based on the severity.
Non-compliance points & thresholds: Lazada assigns non-compliance points for policy breaches (Fair Trading carries some of the highest point values). Reaching thresholds triggers escalations from warnings to suspension. Monitor your points regularly.
IP & counterfeit handling: Rights-holders file takedown requests through Lazada’s IPP platform; repeated IP complaints against a seller accelerate sanctions and listing removals. Be proactive about brand authorization and documentation.
For more detailed enforcements, please check 👉 "Lazada Offical Fair Trading Policy"
Real consequences: Beyond suspensions, penalties often include withheld payouts and reduced search visibility — both of which directly hurt cashflow and sales momentum. Public complaints and platform appeals are slow and costly.
Operational impact: Even a single serious incident can lower your product quality rating, raise return rates, and reduce access to promotions (e.g., LazMall eligibility). Treat compliance a KPI. Sellers will receive a notification via Account Health in Seller Center upon policy violation. If you disagree with the violation, you may submit an appeal directly in Account Health.

Audit listings weekly — check titles, descriptions, SKUs and images for accuracy. Remove or correct anything that could mislead a buyer (size, origin, authenticity claims).
Verify supplier documentation — keep invoices, supplier contracts and brand authorizations in one accessible folder — Lazada or a rights holder may request proof.
Use automated monitoring — set up alerts for IP complaints, price manipulation flags, sudden inventory changes or unusual return patterns. Tools and services (marketplace IP monitors and ERP alerts) reduce risk and speed response.
Besides, sellers who mange multiple Lazada stores at the same time can try using BigSeller to monitor the store health:
BigSeller Store Health can help you monitor the account health status of all Lazada stores, and easily grasp the situation of multiple stores. In addition, BigSeller offers punishment warnings, allowing you to identify risks in advance to ensure the normal operation of your stores.

BigSeller is the ultimate, FREE e-commerce platform for Southeast Asian sellers, designed to supercharge your business. Streamline everything in one place—from product listings and order processing to inventory management, financial tracking, and automated operations. Click Here to Register BigSeller For Free!👈
The Lazada Fair Trading Policy sets clear rules to prevent fraud, misrepresentation and counterfeit listings across Lazada’s marketplace — and it’s one of the fastest ways a seller can lose visibility, funds, or even their account.
Vist our website to know more 👉 BigSeller ERP
1. What the Lazada Trading Policy Covers
Scope: The Fair Trading Policy focuses on fraudulent activity, false listings, counterfeit or unlicensed items, and transaction manipulation. Lazada monitors seller behavior and takes corrective action when violations occur.
Examples of Fraudulent Activities (and not limited to):
Quick fact: Lazada takes fair-trading violations seriously; action may include product lockout, noncompliance points, payment delays, and account restrictions. These are automated and manual actions based on the severity.
2. How Lazada Enforces Trading Policy Rules
Non-compliance points & thresholds: Lazada assigns non-compliance points for policy breaches (Fair Trading carries some of the highest point values). Reaching thresholds triggers escalations from warnings to suspension. Monitor your points regularly.
IP & counterfeit handling: Rights-holders file takedown requests through Lazada’s IPP platform; repeated IP complaints against a seller accelerate sanctions and listing removals. Be proactive about brand authorization and documentation.
For more detailed enforcements, please check 👉 "Lazada Offical Fair Trading Policy"
3. Practical Penalties and Store-health Impact
Real consequences: Beyond suspensions, penalties often include withheld payouts and reduced search visibility — both of which directly hurt cashflow and sales momentum. Public complaints and platform appeals are slow and costly.
Operational impact: Even a single serious incident can lower your product quality rating, raise return rates, and reduce access to promotions (e.g., LazMall eligibility). Treat compliance a KPI. Sellers will receive a notification via Account Health in Seller Center upon policy violation. If you disagree with the violation, you may submit an appeal directly in Account Health.

4. Actions Lazada Sellers Can Adapt
Audit listings weekly — check titles, descriptions, SKUs and images for accuracy. Remove or correct anything that could mislead a buyer (size, origin, authenticity claims).
Verify supplier documentation — keep invoices, supplier contracts and brand authorizations in one accessible folder — Lazada or a rights holder may request proof.
Use automated monitoring — set up alerts for IP complaints, price manipulation flags, sudden inventory changes or unusual return patterns. Tools and services (marketplace IP monitors and ERP alerts) reduce risk and speed response.
Besides, sellers who mange multiple Lazada stores at the same time can try using BigSeller to monitor the store health:
BigSeller Store Health can help you monitor the account health status of all Lazada stores, and easily grasp the situation of multiple stores. In addition, BigSeller offers punishment warnings, allowing you to identify risks in advance to ensure the normal operation of your stores.

BigSeller is the ultimate, FREE e-commerce platform for Southeast Asian sellers, designed to supercharge your business. Streamline everything in one place—from product listings and order processing to inventory management, financial tracking, and automated operations. Click Here to Register BigSeller For Free!👈
BigSeller-Blog Senior Writer: Jayson
Sir Jayson has worked in well-known e-commerce companies such as Shopee and TikTok Shop, helping hundreds of sellers to deepen their e-commerce industry, expand their business, and eventually become high-quality sellers.