Starting out on platforms like TikTok Shop, Shopee, or Lazada can be exciting, but before you rush to upload your first product, there are a few major don’ts every new seller must know.

These marketplaces have strict policies to protect consumers, ensure legal compliance, and maintain a safe and trustworthy environment. Failing to follow them could lead to account warnings, suspensions, or permanent bans, especially for new sellers who haven't built a reputation yet.

Here’s what you should avoid selling (and doing) when launching your online store.
 

What Not to Sell as a New Seller

1. Prohibited Items

Every e-commerce platform has a strict list of products you are not allowed to sell at all. These are called prohibited items, and selling them can get your product removed or your account banned.

Some examples:

• Weapons (like knives, guns, explosives)

• Drugs or unapproved health products (including banned supplements or fake medicine)

• Animal-based products from endangered species (like ivory or tiger parts)

• Adult or offensive content, such as porn, violent items, or anything with hate speech

These rules exist to protect buyers and keep the marketplace safe and legal.

Tip: Don’t guess. Always read the official prohibited items list in the platform’s seller policies and check it often, because rules can change.
 

2. Restricted Digital Products

Not all digital products are allowed on e-commerce platforms. Some are allowed only under certain conditions, while others are completely restricted.

Examples of restricted digital products:

• Software licenses (e.g. Windows, antivirus programs)

• E-books or digital guides

• Subscription services (like VIP memberships or online classes)

If you want to sell these, you may need to show:

• Proof of licensing

• Special approval from the platform

• Legal permission to resell the product

If you don’t have the proper documents or rights, don’t list them. You could face takedowns, penalties, or account suspension.

3. Services

E-commerce platforms are meant for selling physical products, not services. So you can’t sell things like:

• Freelance work (e.g. writing, design, editing)

• Coaching or consulting sessions

• Repair or installation services

• Online classes or digital mentorship (unless clearly allowed)

These types of listings are usually flagged and removed because they don’t fit the platform’s selling model.

4. Misleading or Inaccurate Product Listings

Your product listing must be honest and accurate. Avoid doing things like:

• Making exaggerated claims, e.g. “100% guaranteed to cure all skin problems!”

• Using blurry, unrelated, or stolen images

• Listing the wrong size, material, color, or features

Misleading listings not only break platform rules, but also:

• Cause customer complaints or returns

• Lead to bad reviews

• Lower your product’s search ranking and visibility

Be clear, honest, and accurate in your titles, descriptions, and photos to build trust and avoid penalties.
 

5. Attempting to Divert Sales

You must not try to move a sale outside of the platform as this is strictly against the rules. For example, don’t message buyers saying:

• “Let’s continue this on WhatsApp or Telegram.”

• “Buy directly from my website for a cheaper price.”

Doing this is considered a sales diversion, and it’s a serious violation. It’s not just unethical, it can lead to immediate account suspension.

Always keep your chats, payments, and orders within the platform. It protects both you and the buyer, and keeps your store in good standing.

Set the Right Foundation for E-Commerce Success

Getting started as a seller on TikTok Shop, Shopee, or Lazada is easier than ever, but playing by the rules is just as important as knowing what sells.

Avoiding prohibited and poor-quality listings not only protects your store, but also increases your chances of long-term success. Focus on building trust, offering value, and following platform rules, and you’ll be off to a strong start.

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