LazMall Advantages in Market: What Every PH Seller Should Know
Jayson 07 Aug 2025 12:30ENCopy link & title
1. What Is LazMall and Why It Matters in the Philippines?
LazMall is a curated online shopping area on the Lazada platform that only sells real, brand-name products from top international and local businesses. It seeks to provide customers with a trustworthy experience that includes assured product authenticity, timely delivery, and easy returns. Essentially, it's a virtual mall with official brand retailers on Lazada.
Unlike general marketplace listings, every LazMall store pledges:
- 100% Authenticity Guarantee: If an item is proven counterfeit, Lazada’s current policy refunds twice the purchase price .
- Premium Shopping Experience: A badge appears throughout the customer journey, signaling trust and quality.
For Filipino consumers—who still favor cash-on-delivery and may hesitate over online fraud—LazMall’s stringent vetting and money-back assurances translate to confidence and peace of mind. Click Here to Register BigSeller For Free!👈
2. What is The Advantages to Become a Lazmall Sellers?
Becoming a LazMall seller on Lazada Philippines has various benefits, including increased brand trust, visibility, and sales.
LazMall sellers also receive a LazMall badge, enhancing customer trust and indicating product authenticity. These advantages increase conversion rates: customers are 40-60% more likely to complete a purchase when authenticity and logistics guarantees are displayed up front.
(1). Enhanced Visibility & Credibility
- Search and Homepage Priority: LazMall listings receive preferential placement in search results and dedicated homepage slots, amplifying reach.
- Inclusion in Mega Campaigns: Access to flagship promotional events (e.g., 11.11, 12.12) ensures featured placement and co-branding opportunities.
According to Semrush, Lazada Philippines logged 35.86 million visits in March 2025—meaning LazMall sellers tap into a vast, engaged audience
(2). Trust that Translates to Sales
- LazMall Badge: Signals quality, reducing buyer hesitation and cart abandonment by up to 25% in pilot programmes.
- Money-Back Guarantees: Higher consumer trust often yields 20–30% uplift in average order value (AOV).
3. What are The Criteria for Applying to Be a LazMall Seller?
Sellers can analyze their eligibility using three sets of criteria: (1) their relationship with the brand, (2) their ability to provide proof of product authenticity, and (3) their store's operating data.
Criteria 1: Brand Relationship
Sellers who are brand owners, exclusive/non-exclusive distributors, and resellers of known brands, as well as branded stores (such as Metro and Watsons), are eligible to apply for a LazMall location.
Criteria 2: Proof of Product Authenticity
During the application process, sellers must produce supporting documents that demonstrate the legitimacy of their items, such as a trademark certificate (for brand owners), a letter of authorization from brands (for exclusive/non-exclusive distributors), or brand purchase invoices (for resellers).
Criteria 3: Operational Metrics (For Existing Lazada Marketplace Sellers Only)
Existing Lazada Marketplace sellers that have good shop performance metrics and match the above two criteria may be asked to join LazMall. The metrics evaluated are Positive Seller Rating, Ship-on-Time Rate, Cancellation Rate, Return Rate, and Chat Response Rate.
About the detailed Lazmall seller application, please check this article 👉"How can I apply to be a LazMall seller?"
4. What are The Criteria for Maintaining Lazmall Eligibility?
The LazMall Assessment Cycle (LMAC) is a monthly review of sellers' performance based on a set of metrics and criterion.
These metrics are crucial for maintaining high service standards, ensuring that buyers have an excellent shopping experience on LazMall.
Starting June 1, 2025, performance evaluation metrics will be more stringent to improve customer service. LazMall sellers must meet the following criteria to maintain their LazMall membership.
Updated Criteria: ① Fast Fulfillment Rate (FFR+) and Same-Day Delivery will be included in the LazMall standard. ② Selling counterfeit products will result in immediate revocation of LazMall membership upon verification.
LazMall Evaluation Cycle:
① Selling counterfeit products will result in immediate revocation of LazMall membership upon verification.
② In the first month, if more than one metric is not met, a warning will be issued.
③ In the second month, if more than one metric is not met, and any of these metrics are repeated from the previous month, a final warning will be issued.
④ In the third month, sellers will have their LazMall membership revoked.
Conclusion
For Filipino shoppers, LazMall is the gold standard of online shopping—offering authenticity, fast delivery, and straightforward returns. For sellers, it unlocks premium visibility, trust signals, and participation in Lazada’s most high-impact campaigns.
Besides, for sellers who manage multiple lazada stores at the same time, BigSeller could be the best assistance for you.
BigSeller is the ultimate, FREE e-commerce platform for Southeast Asian sellers, designed to supercharge your business. Streamline everything in one place—from product listings and order processing to inventory management, financial tracking, and automated operations. Click Here to Register BigSeller For Free!👈
